Planned changes in business policy
in the forthcoming two fiscal years
Our strategy of a fully-integrated global solar technology group has proven to be extremely successful. Strategy and action We will therefore focus on the expansion of our market position by means of expanding our production capacity and secure organic growth in future.
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in the wafer business group-wide, 2009+ |
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additional staff, group-wide |
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Strong brand and customer trust as a basis. Our group is positioned in the key solar core and growth markets. World map Thanks to our solid market position, based on good, stable customer relationships and the value of the quality brand, SOLARWORLD, we expect global sales growth for SOLARWORLD in the module and kit business for 2009.
In Germany we also expect a growth in sales. In the USA we are planning to double our sales in 2009 due to positive market expectations, also driven by the expansion of our local production. The Spanish solar market was characterized by extraordinary market conditions, benefiting from above-average growth rates. The solar power market With the introduction of the market cap in 2009, the market will decline considerably. This trend may also affect our sales in this market. Nevertheless we expect a consolidation of our market position thanks to our established position in the roof system business. In the young EU solar markets of Italy, France, Greece, and the Benelux countries, we expect growth for our business. In France and the Benelux countries, for instance, we can build upon a sound customer base that was created in 2008. In Italy we are benefiting from our strong positioning with systems integrators and specialized wholesalers.
In the light of their increasing energy requirements, the emerging economies and developing countries offer major sales potential. We will therefore strategically expand the off-grid solar business. It includes the development of logistics through regional production – as successfully demonstrated by the South Korean example – as well as investments in our distribution networks in Asia, Africa, Australia, and South America and in products specifically developed for rural electrification.
In the external wafer business, we will continue to serve international customers and expand our market position as a quality supplier with our SOLSIX® brand.
New products for off-grid markets. In 2009 we will launch new solar modules – our rural modules – on the market.
With their compact construction, these modules are ideally suited for solar home systems, i.e. stand-alone power supply solutions in rural off-grid regions. Their quality features match those of our on-grid standard modules. They include the processing of internally produced quality solar cells, the use of high-quality films, frames and glass geometries similar to those in standard modules as well as certification according to the global standards: IEC 61215 and IEC 61730 (planned to be listed with UL).
Crystalline solar power products with continually optimized price/performance ratios will continue to be our core business in the near future. We will successively include more advanced wafer, cell and module generations with higher efficiencies, better materials yield and corresponding cost efficiency. Research and development
The market launch of our solar tracking systems SUNTRAC®, which we developed ourselves to reach series production, is planned for 2009. These systems comprise a sensor-controlled solar tracking mechanism and thus enhance yields by around 35 per cent.





